Silver Link Awards

 

Silver Link Awards 2018

This year marks the 40th anniversary of PRSA Tulsa’s Silver Link Awards! Please join us as we celebrate this landmark year and recognize exemplary public relations achievements in various categories, as well as honor public relations professionals for outstanding contribution to the profession.

ENTRY REQUIREMENTS

You do not need to be a member of PRSA to enter. All projects must have been produced between April 1, 2017, and March 31, 2018, and have not previously been entered in a Silver Link competition. Enter as many projects as you like.

Entries are divided into two categories — Campaigns and Tactics.

Campaign entries are multi-faceted, large-scale projects and are made up of multiple tactics.

Tactic entries are smaller and more focused. Because a campaign is made up of various tactics, an entire project may be submitted as a campaign and individual elements may also be submitted as tactics. For example, you created a year-long campaign for your organization’s 100th anniversary. Some of the elements included a redesigned website, media relations, and an event.

You could submit a campaign entry for the entire project and also submit three tactics entries — digital, media relations, and special event.

INSTRUCTIONS

Entries will be submitted and judged using an online awards management system called Judgify. The link to submit your entries is below. For each submission, complete:

  1. Online Entry Form
  2. Summary (1–2 pages, 10-point minimum font) divided into the four stages of PR — Research, Planning, Implementation, and Evaluation/Results.
  3. Supplemental Materials demonstrating the use of and expertise in all four stages. See below for specific judging criteria to assist you in what to include to support your work to the judges.