As traditional media continues to shrink in subscriptions, viewer and listenership, scope and resources, organizations must look internally to create compelling, engaging and shareable content. Whether it’s creating an online or traditional footprint, team structure, budgets and creative storytelling are among the most important factors in achieving your desired communications goals. Get an inside look at the strategy behind the Cherokee Nation’s brand journalism approach and how it’s helped the organization garner dozens of national media and communications awards, including an Emmy in 2016.

Cherokee Nation Businesses Vice President of Communications Amanda Clinton explains how the tribe and its numerous business entities evolved from writing press releases and holding news conferences to producing a magazine, online newsroom, television show and more.