Join us at our May meeting, as Ellen Averill, director of marketing, PR and design services for the Tulsa Zoo and a national PR committee member for the Association of Zoos & Aquariums, unpacks two crisis communications case studies.

The first covers what happens when localizing a global crisis goes wrong, while the other shares the best practices of getting it right in the face of boycotts and protests, changing the narrative and winning back patron confidence.

This event will equip new and experienced communicators alike with practical takeaways of what to do if a passionate public turns its ire on your organization, when you haven’t done anything wrong.