This session will dive into how to make your PR efforts more authentic, relevant, and reflective of the world around you. We’ll explore how intentional storytelling can uncover blind spots, deepen audience connection, and create meaningful impact. This isn’t about checking boxes — it’s about making smarter decisions, telling more honest stories, and fostering stronger, lasting relationships. 

Speakers

Hannah Jackson

Hannah Jackson joined Schnake Turnbo Frank in 2013 as an account executive; she has experience working with a wide range of industries on diverse projects including coaching, management consulting, traditional media, strategic planning, and resource development.

Hannah’s work at Schnake has included a wide range of management consulting, coaching, traditional media, strategic planning, and resource development projects.

Hannah also has a keen interest and background in both digital engagement and marketing research, enabling clients to increase customer engagement by utilizing data and web tools.

Prior to joining Schnake Turnbo Frank, Hannah was the communications manager at the Tulsa Regional Chamber. She maintained day-to-day communication and project management for the Chamber’s education and workforce department, which included Tulsa’s Young Professionals and Mosaic, a diversity business council. Her tenure at the Chamber afforded significant experience with earned media, events and social media.

An accent-free transplant from the UK, Hannah’s heritage is incognito unless around her family as she has officially spent more than half her life in the states.

Jessica Lowe-Betts

Jessica joined Schnake after nearly 20 years of experience in broadcast journalism, government affairs, communications, marketing, leadership coaching and diversity, equity and inclusion consulting. She is an experienced culture and engagement practitioner, communications professional, event planner, and community leader. Before her time at Schnake, she was a Senior Diversity & Inclusion Consultant for ONEOK where she developed and expanded employee resource groups and provided coaching/counsel for employees across the organization.

Prior to ONEOK, Jessica spent more than 10 years at the Tulsa Regional Chamber in various events and communications positions, culminating as Vice President of Marketing and Branding for Tulsa Regional Tourism where she managed strategic marketing, social media, media relations and brand development. She brings extensive experience, passion, creativity, strategy and joy to the people and projects she supports. Jessica plays an integral role on Schnake’s People & Culture Consortium team, supports clients in community engagement and public relations work, and serves as a leadership coach.

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