Influencer marketing works best when expectations, creativity and authenticity are aligned from the start. As brands increasingly implement creator-led strategies to reach more targeted and engaged audiences, the pressure to get these partnerships right has only grown.

In this session, Honeymoon Influencer Marketing Lead Annie Davenport will share how she partners with local and national influencers to create content that feels natural to the creator while staying true to brand goals. Davenport will share real-world examples that highlight best practices for drafting creative briefs, maximizing timely cultural moments and measuring success without over-commercializing content.

Program Details

Date: Wednesday, May 27, 2026

Time: 11:30 a.m.–1 p.m.

Location: Gradient, 12 N Cheyenne Ave, Tulsa, OK 74103

Registration

Registration includes lunch. Please specify dietary restrictions in "Special Instructions" upon registration.

Registration deadline is Wednesday, May 20, at 5 p.m.

About Annie Davenport

Annie Davenport specializes in influencer and integrated marketing at Honeymoon, an award-winning full-service marketing and communications agency. She has led influencer projects for brands like Kendra Scott, Honey Bunches of Oats, Fruity Pebbles, Kibbles ’n Bits, Rachael Ray’s Nutrish and the Oklahoma City National Memorial & Museum. With a background in retail and fashion, Annie’s approach is centered on elevating the consumer experience while improving the bottom line.  

Beyond her work, she is a fashion enthusiast (reads every issue of Vogue) and loves talking about the newest health and wellness trends. She also enjoys hiking with her husband and two dogs, and playing dress-up with her 2-year-old daughter, Kya.