In today's ever changing digital landscape it is important for all public relation professionals to have the knowledge and ability to help their clients create a relevant, sucessful digital marketing plan. Steve Roop from Littlefield Brand Development will be discussing SEO & effective online/interactive strategy to help us do just that. From websites to apps, Roop is able to hear the needs and wants of a client, and translate their goals into a user-friendly plan with tangible interactive media.