Deadline to register: Tues., April 7 at noon

One doesn't usually think of taking their crisis planning up a notch, but rather looking for a way to survive. Effectively engaging senior leadership, whether it is for a company or client, can help move from merely surviving to recovering intact. Every crisis, from a harmless company car accident to the loss of a CEO can have dramatic impact on customers, employees, communities or an industry. It takes insight, preparation and diligence to see through the fire and smoke of the moment. An effective communications process can make the difference between failure and success on multiple levels.

Three things you'll learn:
1. How to lead leadership through the crisis management process
2. Weighing the impact of the crisis - AARGH Theory
3. Minimizing damages through our reactions

Jane Dvorak, APR, Fellow PRSA, owner and president of JKD & Company, Inc., has been a public relations practitioner for 30 years and coins herself a “consultalancer©.” Jane brings a strategic approach that gives her clients greater depth and higher return on their communications efforts. Her skills span organizational imaging and key messaging to publication development and special events planning to crisis communications and strategic planning. Through a broad clientele base, she has been able to meet the growing and changing needs of organizations from start-up grassroots associations and the largest statewide volunteer organizations to government agencies and private enterprise with energy, creativity and impact.

The cornerstone of Jane’s talent is her knowledge of the total program process from idea to implementation. She works directly with top management to develop community presence, hone media skills and refine presentations and has successfully managed a number of crisis situations for organizations. Her other skills include planning of special events, employee programs, social media campaigns, direct mail campaigns, community programming, public speaking and program evaluation.

Jane has experience in industries ranging from education and healthcare to technology and agriculture that includes strategic planning and counsel with Applewood Plumbing Heating & Electric, Rocky Mountain Agribusiness Association, eThos All-Electric Car Share, French Fry Heaven, Speed of Sound Healing Center, Sochi Chief Medical Officer Dr. Gloria Beim, Exempla Healthcare, Surgical Specialists of Colorado, University of Phoenix and various municipalities in Colorado.

Jane holds a bachelor's degree in Journalism/Public Relations from Colorado State University, is an accredited member (APR) and Fellow of the Public Relations Society of America. Only 3% of members have achieved the Fellow distinction. As a leader in her industry, she is the 2015 PRSA National board treasurer, has served as a director on the PRSA National and PRSA Foundation boards, has served as the 2007 National PRSA Delegate At-Large; 2006 Western District Chair and 2003 president of the Colorado PRSA Chapter. She has received a number of awards for collateral materials, event planning and corporate imaging pieces from PRSA Gold Pick Awards, the MarCom Awards; AMA Peak Awards, Communicator Awards; and the Denver Advertising Federation Halo Awards. Jane is a 2011 PRSA Silver Anvil winner, received the PRSA 2010 Small Business Award, was named the 2012 Swede Johnson Lifetime Achievement Award recipient and is the Colorado Chapter 2013 Mentor of the Year.