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Accidental Trending – Views From Inside and Outside of the Stories That Made the National Stage

October 08, 2015
1:00 PM - 5:00 PM

Tulsa Community College Southeast Campus - Student Activities Building (Building 9)
10300 E. 81st St.
Tulsa, 74133
http://www.tulsacc.edu/campuses-and-centers/southeast-campus/campus-map

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Communicators Summit 2015
Accidental Trending
Views from inside and outside of the stories
that made the national stage

October 8 | 1-5 p.m.
TCC Southeast Campus Student Activities Building

Members - $50
Non-members - $60
Students - $25
Journalists (for keynote speaker only) - $25
(Must be currently employed by a media outlet)

Please also consider attending an Ethics Discussion from Ferguson, Missouri starting at 11:30 a.m.
These events take place back-to-back in the same location.
Click here for more information.

Hear from professionals inside the biggest stories that made headline news and broke the internet. These professionals represent both sides of the aisle – journalist and PR pro – and will give insight into lessons learned and what you can do next if you or your organization accidently makes the national spotlight.

KEYNOTE ADDRESS
Sara Ganim
CNN correspondent
2012 Pulitzer Prize winner

In 2012, Sara Ganim was awarded a Pulitzer Prize after she broke the story of the grand jury investigation into sexual abuse of children by former Penn State Football Defensive Coordinator Jerry Sandusky. She not only reported on the Sandusky grand jury, but also the Penn State University Athletic Department and Sandusky’s well-known Second Mile Charity.

Ganim will discuss her dealings with Public Information Officers, Communications Directors, and other PR personnel while working this story – including what she saw as failings and missed opportunities.