Social media is a numbers game, and Adam Paluka, social media manager for EMSA, will explain how you can help your company work the numbers to your advantage and make waves on Facebook, Twitter, Snapchat and Instagram.

Learn how every social media platform has an algorithm that dictates who sees your posts, how long posts stay in someone’s timeline, and how your last post is always going to be the most important factor for your next post. He’ll also dive deep into the valuation of social media and how you can convince the “C Suite” to give digital PR a little more love.

Speaker Bio:

Adam Paluka is the community relations and social media manager for EMSA (Emergency Medical Services Authority). As part of his role at EMSA, he tells the story of EMSA medics working every day to save lives and keep people healthy in the communities the agency serves. Adam has helped grow EMSA's social media following more than 400 percent since he started at EMSA and provides social media consultation to a variety of organizations in Tulsa. Adam helps these groups build and maintain their online audience and reputation. Adam has been honored for his social media campaigns by the Public Relations Society of America and International Association of Business Communicators. Prior to EMSA, Adam was a lead night side reporter for FOX23 News in Tulsa.